How Email Marketing Can Boost Your Website’s SEO
How Email Marketing Can Help SEO
Email marketing is a type of direct communication with your audience. Email marketers use it to share content like tips, tricks, features and blog roundups with their subscribers.
While it might not seem like email marketing has a direct connection to SEO, it can actually impact your website’s visibility in several ways. Here are five ways it can do so:
Segmentation
Customer segmentation is the process of dividing your audience into smaller groups based on their characteristics and preferences. It’s an important tool for email marketing, as it allows you to create more relevant content and products for your customers, which can help improve engagement and conversion rates. It can also help with SEO, as it can help you understand the keywords and phrases that your audience uses to find your business online.
In addition, it can also help you track and measure user engagement metrics, such as time on site and bounce rate, which have a direct impact on search engine rankings. For example, if you have a segment of customers who are brand evangelists, you can create campaigns that encourage them to share your content on social media. This will help drive more qualified traffic to your website and increase your search engine ranking. This can be especially effective when you use a personalization software like Markettailor.
Feedback
Often, marketers share their content with email subscribers to increase engagement and get their messages in front of a larger audience. This can help with SEO, as it increases traffic and time spent on the site, which are both positive signals to Google that the content is important. Moreover, sharing content through emails can also lead to backlinks, which are valuable to your site’s ranking.
Another way that email marketing can help with SEO is through personalization. By segmenting your list, you can send relevant content to your audience, which will make them more interested in the subject matter and likely to click on it. This can also lead to higher engagement metrics that have a direct effect on SEO rankings.
Additionally, when people visit your website through organic search and find content that they like, they are likely to want more from you. As such, you should include a call-to-action or form that allows them to subscribe to your email newsletters.
Keywords
Emails are typically sent to generate click-through traffic, but they can also help with SEO by drawing qualified website visitors. Adding a call-to-action button or linking to specific pages in an email can increase the number of people who visit these pages, which improves your search engine rankings.
While you should be careful not to overload your emails with keywords, keyword research can provide valuable insight into the phrases your audience searches. This information can be used to create content that is more relevant for your audience and helps you to improve the user experience of your site.
For example, you could reformat your top-performing emails as blog posts on your site, giving non-subscribers access to the top-shelf content you normally reserve for subscribers. This strategy will increase the number of organic traffic and positive mentions of your brand on social media, which can boost your SEO ranking. This is the same process that a DTC peanut butter brand used to boost its SEO rankings, increasing the number of people visiting its website and improving its online visibility.
Content
A successful SEO campaign focuses on captivating content that drives traffic and engagement. This increases time on site, reduces the number of pages viewed (also known as bounce rate), and improves search engine visibility. Email marketing can help with these metrics by linking readers to relevant content and encouraging them to interact with it.
The content you share through your email campaigns should be interesting enough to attract attention from authority sites in your industry. These sites can then link back to your website, which will boost your SEO rankings and visibility.
The keywords used in your email campaigns can also influence your SEO strategy. These keywords should be included in the subject line and body of your emails, as well as on the conversion page. This will increase your visibility in Google searches and attract more relevant leads. Emails can also be a great way to promote your brand’s latest blog posts. This will increase the number of social media shares and improve your SEO ranking.